With a push towards offering its audience more "creative freedom" in the baking process, Duncan Hines developed a new customizable line of frosting flavors. Frosting Creations gave users opportunity to mix flavors into a unflavored base, allowing Duncan Hines to create a wider variety of flavor offerings without sacrificing shelf space, and allowing its core audience to feel more personally invested in their baking experience. 

After a fully baked design process, the final designs were chosen for their simplicity, straightforwardness, and basic communication.